Monday, February 1, 2010
Restaurateurs raise glasses, sales with local beverages
I just stumbled upon this article and although it is from November, it caght my eye. Being that local food has become so popular, local beverages are on the rise as well. I had first become aware of this in October, when a Newport Storm representative spoke in my Beverage Appreciation class. They also produce a rum. Liquor stores and bars like being able to support someone close to home. More craft breweries are introducing wine and spirits to their product line. The article specifically stated that supporting locally and create jobs, and reduce carbon emissions, as we discussed last class. As a restauranteur, you realize that customers enjoy local products. As a server I have been asked on numerous occaisions if we carry and local beers/spirits. When it is made available to them, they really are more likely to support and try the product.
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This is smart on the restauranteurs part to start selling local beverages at their restaurants. People always want to support their local businesses. Also, it would create mroe job opportunities, which in a time like that is always needed. I work in Newport and at our restaurant we sell Newport Storm. Not only do local people enjoy it, but when tourists come to town and ask what we have for beer, they are always interested to try local beer. It is a great selling point.
ReplyDeleteLocal beverages are definately one of the new hot items on menus. More and more local restaurant will experiment with local beer, wine, and spirits with the overall reaction from customers being a positive one. I think the reason that people are being more opened to local beverages is because people want to support and understand what is happenening in their community. People are tired of the same beer giants or the same kendall Jackson and Robert Mondavi. The american consumer is for the most part a dynamic one. People love trying new thing and flavors and if on top of it its a local product and with the focus on perfection and the environment you operation woll have a great potential to sell this product and help both the operations and the small brewers trying to copete with the corporate giants.
ReplyDeleteI agree it is smart for these businesses to start selling local beverages. People do like to support local business and a lot of time the locally brewed beer and spirits taste better than the generic stuff. When It comes to beer drinking the generic varieties like bud and coors is good for a long night of drinking but when at a bar and just having a couple brews the locally produced micro brews taste better. It also gives the customer the satisfaction of knowing that they are supporting a local small business, while enjoying the product at the same time. It would be nice to see more restaurants around the area to start to adopt this trend, with all the micro breweries in new England it would be nice to start seeing more of a variety on tap or in a bottle are your local favorite bar.
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